CLIENT One Cause
PROJECT BRIEF: Logo Design
Created a logo that conveyed the targeted messaging, styling and appeal to a specific demographic. All this was accomplished through a discovery call and exercise to help clarify the specific needs to create an effective strategy for the approach.
One Cause is using their logo on signage, T-shirts, vehicle wraps, print invitations, and social media.
PROJECT BRIEF: New clothing brand that needed the “full package”. Branding, Logo Design, Marketing Materials, E-Commerce website, Social Media Content, and T-shirt Designs.
Implored branding exercise and discovery sessions to establish the company’s personality, attributes, and messaging.
After understanding the company and goals, we began to dial in on specific Customer Profiles by creating targeted demographics and understanding the sociographics.
After our research was complete, we designed the logo, created the initial T-shirt SKU designs, and set up their social media accounts. Lastly, we shot lifestyle shots and created the E-Commerce site with a connected payment gateway.
Bonitolife immediately began using the logo identity to start building their brand on their merch, social media posts, product giveaways, and email marketing campaigns.